Full Name
George Atrash
Job Title
Sales Director
Micro Focus
Speaker Bio
George has over 30 year’s experience in corporate leadership within the Information Technology industry. He has spent over 10 years at each Cisco Systems and Dimension Data as well as Microsoft and NSW Government leading the Commercial and Strategy across the vendors for whole of NSW Government.

He has a global proven track record of industry recognised results for his leadership and negotiation skills.

His core strengths of business management and interpersonal skills formed the foundation of an exceptional executive commercial leader, including strategy, vision and execution.

As an entrepreneur by nature, he embraces challenges, accepts and adapts to change, thrives on teamwork and always tries to build the best teams, both locally and globally. With an engineering foundation, George has combined his entrepreneurial skills with a global footprint, working in a variety of roles, including Account Director, Channel Director, Sales Director, Managing Director and Business Owner - from start-up to IPO.

Such trademarks have helped deliver quantifiable results over the last 30 years within businesses across the globe which has helped shape his network, knowledge, cultural awareness and general experience.
George Atrash